TradesherMedia
◆ Step 02Plain English · About 10 minutes

Tell us about your trades business.

/ Common WorriesBefore You Start

What if I do not have everything?

Send what you have. Anything missing, we will help you figure out.

  • No logo?
    Pick "I need one made" on the form. We can design a simple logo for $299.
  • No brand colors?
    Leave them blank. We will suggest options based on your trade and the style you choose.
  • No website copy written?
    That is our job. Answer the blanks, pick suggestions, or use Express Mode.
  • No professional photos?
    Phone photos are fine. We can crop, color-correct, and arrange them.
  • No reviews yet?
    Skip that field. We can build the site without them and add them later.
  • No time to fill this all out?
    Use Express Mode. Send contact info, photos, and a voice memo. We will do the rest.

◆ You can skip anything you do not know. You will not fail this form.

◆ How this works
  1. Pick your kit
    Done
    Edit
  2. Fill the intake
    You are here
  3. Pay $299 deposit
    Next
◆ Intake · 8 sections · about 10 minutes totalShort on time? Use Express Mode below.
◆ Your kitEdit kit
  • Workhorse
    Custom 5-page site
    $2,499
    $1,999
One-time
$1,999

Locked in. Edit any time before launch.

Today
$299

Deposit to reserve your build. Part of your total, not extra.

Later
$1,700

Balance due before your site goes live.

Launch special applied · Save $500

No care plan yet. Most owners add one.

From $89/mo. Updates, monitoring, and a friendly human if something breaks.

See plans
◆ How this works

Same way you'd want a customer to call you.

Three quick parts: tell us who you are, drop your logo and colors, and answer a handful of fill-in-the-blank questions about your business. Stuck on any of them? Pick one of the suggestions. They are there for a reason.

You can skip anything you do not know. You will not fail this form.

  • 1. About youName, email, phone, business name.
  • 2. Look & feelLogo, brand colors, vibe. Don't have a logo? We can build one.
  • 3. Fill-in-the-blanksPick from suggestions, write your own, or skip and use Express Mode.
◆ The ideal kit

Logo, brand colors, photos of your work, a few customer reviews, and a sentence on what makes you different. If you've got all this, the build moves fast.

◆ No problem if you don't

No logo? We can build one. No photos? We have a stock library and we know what looks like real trades work. Don't know what to write? Pick the suggestion. We will polish it for you. Bring the bare minimum and we'll handle the rest.

Short on time? Use Express Mode.

Skip the fill-in-the-blank sections. Send your logo, contact info, a few job photos, reviews if you have them, and a short voice memo. We will work from there.

/ 01About you

Who are we building this for?

Link any you'd like featured on the site. Facebook, Instagram, LinkedIn, X, YouTube, TikTok. We'll add the icons that match. Up to three.
Helps your site rank in local searches and tells callers right away whether you cover them. Cuts down on the wrong-zip phone calls.
§ 02Fill-in-the-Blanks

"My product / service is for ______."

Why we ask: This shapes who your homepage speaks to first. The more specific the audience, the warmer the headline.

Type your answer, or tap up to three from the list below.
Pick the ones that fit. You can pick up to three.
§ 03Fill-in-the-Blanks

"Before they find me, my customer feels ______."

Why we ask: This becomes your opening line. When a stressed-out customer sees their own feeling in your headline, they keep reading.

Type your answer, or tap up to three from the list below.
Pick the ones that fit. You can pick up to three.
§ 04Fill-in-the-Blanks

"I help ______ do ______ so they can ______."

Why we ask: This becomes your one-line elevator pitch. Used on the home hero and the about page. The clearer it is here, the clearer the whole site reads.

Try one of these patterns, or write your own:

  • I help homeowners fix urgent problems so they can feel safe again.
  • I help property managers get reliable service so they can stop chasing contractors.
  • I help general contractors keep jobs moving so they can avoid delays.
  • I help local businesses solve problems fast so they can get back to work.

◆ Stuck? Try this: "What's the one sentence you'd use to explain what you do to a stranger at a party?" Or: "What do people thank you for most after working with you?"

§ 05Fill-in-the-Blanks

"Here’s how you know I’m legit: ______."

Why we ask: This is the line that earns trust before they pick up the phone. One specific number ("eighteen years, 4,000 jobs") beats five vague claims every time.

One specific proof point beats ten vague claims. Type yours, or tap up to three below.
Don't have formal credentials? Pick up to three that fit.
§ 06Fill-in-the-Blanks

"Here’s how it works: Step 1, 2, 3."

Why we ask: This removes the "what happens after I call?" anxiety. Three simple steps signal a calm, organized business. Skip this and most visitors guess. Usually wrong.

This should be so simple a 10-year-old understands it. Most people skip this and it's where most websites lose people.

Pick three of these in order, or write your own.
§ 07Fill-in-the-Blanks

"The first thing I want a visitor to do is: ______."

Why we ask: We recommend two. One for phone callers, one for the people who prefer to type. The first one you pick becomes the dominant button on the site.

Type your own, or pick up to three below.
Pick up to three. The first one wins the spotlight.
§ 08Fill-in-the-Blanks

Success and stakes.

Why we ask: These two lines become the questions we ask your real customers when we collect testimonials. And they shape your above-the-fold copy more than anything else on the site.

These two lines power your above-the-fold copy more than anything else.

The dream.
The fear.
§ 09Optional · The Blank Spot

Should we show pricing on your site?

Almost every trade site we look at has the same blank spot: no prices. Ask the owner why and you will hear one of three answers:

  • Every job is different.
  • My competitors will see it.
  • I would rather talk to them on the phone first.

All fair. But showing a starting price, a recent-job range, or a simple "we charge $X for the first hour" beats silence. Buyers who see numbers convert faster. The ones who would have ghosted on price still ghost; you just stop hearing about it.

◆ Totally optional. We can add pricing on a later pass.

A starting point, a recent-job range, or what you charge for the first hour. Anything is fine.
§ 10Brand basics

The look and feel.

A short line that lives near your logo. Skip if you don't have one. We'll write you options.
Sixteen curated combos. Pick one. Each one comes with the right colors for a working trade brand. Not sure? Pick Help me choose and we will steer you.
Three or four words: clean, masculine, premium, industrial, warm, friendly, etc.
§ 11Uploads

Upload anything useful.

You do not have to write anything fancy. Send the raw stuff. We pull the good lines, photos, and proof from there.◆ 10MB per file · 50MB total

About your logo
Logo
If you need one: $299
PNG, SVG, PDF, JPG. Transparent background if you have it.
Why it helps:Anchors the look across every page, business cards, yard signs, and your truck.

◆ Drag and drop or click Choose. 10MB per file.

Current website
Screenshot, link in a text file, or PDF. Whatever is easiest.
Why it helps:Tells us what's already working so we keep it, and what isn't so we fix it.

◆ Drag and drop or click Choose. 10MB per file.

Jobsite photos
Phone photos are fine. We can crop, clean up, and choose the best ones.
Why it helps:Real work photos out-pull stock photography every time. Even 5–6 is plenty.

◆ Drag and drop or click Choose. 10MB per file.

Before and after photos
Pairs that show the work speak for themselves.
Why it helps:The single most persuasive thing on a trades website. We build a dedicated section around them.

◆ Drag and drop or click Choose. 10MB per file.

Google review screenshots
Real words from real customers make strong website copy.
Why it helps:We pull exact phrases from these into your hero copy and proof bar. Authentic beats polished.

◆ Drag and drop or click Choose. 10MB per file.

Facebook or LinkedIn posts
Screenshots are fine. We pull lines and tone from here.
Why it helps:Helps us write in your voice. Not generic agency-speak.

◆ Drag and drop or click Choose. 10MB per file.

Recent proposal or estimate
Shows how you naturally pitch and price work.
Why it helps:Reveals how you actually talk to customers. Gold for matching tone and shaping a pricing page.

◆ Drag and drop or click Choose. 10MB per file.

Voice memo (optional)
Talk like you are explaining your business to a friend. Five minutes is plenty. Or skip and type it in the box below.
Why it helps:A voice memo gives us your real cadence and phrasing. The parts a form can't capture.

◆ Drag and drop or click Choose. 10MB per file.

Business card or flyer
If you need one: $99
Front and back if you can. We match colors and contact info.
Why it helps:Matches your printed brand to your site so they feel like the same business.

◆ Drag and drop or click Choose. 10MB per file.

Truck, yard sign, or door hanger photo
If you need design: yard $79 · door hanger $79
Your work vehicle, yard sign, or shop signage. Helps us match branding.
Why it helps:If a customer sees your truck and then your site, they should feel like the same company.

◆ Drag and drop or click Choose. 10MB per file.

◆ Or just type itSame prompt, no recording required
Tell us about your business in your own words. Even rambling is fine. Pretend you're explaining it to a friend.

◆ 0 files · 0.0MB of 50MB

◆ We respond within one business day. By submitting you agree to our privacy policy.

Give us the basics. We will handle the rest.

◆ Plain English Intake