Field Notes.
Plain-English notes on websites, Google, and getting found online for trades and service businesses.
No jargon. No magic tricks. Just practical notes for contractors, plumbers, electricians, HVAC companies, roofers, landscapers, painters, remodelers, and other service businesses trying to look professional online and make it easier for customers to call or request a quote.
- Field Note · 014 min read
Why Your Trades Website Is Not Getting Calls
If people are finding your website but not calling, the problem is usually not one magic SEO trick. It is clarity, trust, mobile usability, and the next step.
Read Field Note - Field Note · 024 min read
What A Trades Website Actually Costs In 2026
A plain-English breakdown of DIY sites, cheap templates, freelancers, agencies, and what most trades businesses actually need.
Read Field Note - Field Note · 034 min read
Google Business Profile Mistakes That Cost Trades Businesses Calls
Your Google profile is often the first place customers judge you. Here are the common mistakes that make a good business harder to trust or find.
Read Field Note - Field Note · 044 min read
Do Contractors Need a Website If Most Work Comes From Referrals?
Referrals still matter. A website helps back them up when customers check you online before they call.
Read Field Note - Field Note · 054 min read
Website vs. Facebook Page: What Trades Businesses Actually Need
Facebook can help, but it should not be your only home online. Here is what a website does that a social page cannot.
Read Field Note - Field Note · 065 min read
What Should Be On A Contractor Website?
A plain-English checklist for trades businesses: phone number, quote form, service pages, service areas, proof, photos, and clear next steps.
Read Field Note - Field Note · 0710 min read
The Trades Her Media SEO Setup Checklist
A plain-English checklist for the SEO setup we handle for trades websites — service pages, Google Business Profile, sitemap, schema, mobile calls, and Search Console.
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