◆ Spec SheetPricing

Lowest price or fair price?

Every one of us has bought the cheapest option and ended up getting exactly what we paid for. Trade owners feel this in their bones. We do not price low. We price fair, and we stand behind it. Pick the build that fits where you are headed, not where you are today.

◆ Pricing right out front · No mystery · Builds are one-time · Care Plans are monthly

/ BuildOne-time

One-time website builds.

Choose the build that fits your business today. If you are unsure, start with Help Me Choose and we will point you to the simplest option.

◆ Launch Special · 8 of 10 left
May 22 launch special: first 10 customers save up to $500.

Save $250 on Hand-Tool or Refresh, or $500 on Workhorse or Crew.

Pick my build
P-01Build · One-time
Spec / 01

Hand-Tool Site

$999Save $250
$749
Launch Special price · One-time
◆ Best for

A simple new website for a solo operator, side business, or small service company that needs to look legitimate online.

Includes
  • 1-3 pages
  • Mobile-friendly design
  • Click-to-call buttons
  • Basic contact form
  • Logo and color swap
  • Light template-based copy
  • One round of revisions
  • First preview in 5 business days after deposit and completed intake
Does Not Include
  • Full copy written from scratch
  • Extra city/service-area pages
  • Logo design
  • Ongoing SEO campaign
  • Monthly edits / care plan work
  • Google Business Profile cleanup
P-02Build · One-time
Spec / 02

Website Refresh

$999Save $250
$749
Launch Special price · One-time
◆ Best for

A business that already has a website and wants it to look cleaner without rewriting everything.

Includes
  • Current copy reused
  • Up to 5 pages refreshed ($125 each additional page)
  • Mobile-friendly redesign
  • Color and font cleanup
  • Better spacing and layout polish
  • Contact buttons and forms checked
  • One round of revisions
  • First preview in 5 business days after deposit and completed intake
Does Not Include
  • Full copy written from scratch
  • Extra city/service-area pages added to your current site
  • Logo design
  • Ongoing SEO campaign
  • Monthly edits / care plan work
  • New page strategy
  • Brand-new site structure
What if my site needs more work?

If your current site needs more than a refresh, we'll tell you before any balance is due. You can stay with Refresh, switch to Workhorse, or pause. No surprise upsell.

Most Popular
P-03Build · One-time
Spec / 03

The Workhorse Site

$2,499Save $500
$1,999
Launch Special price · One-time
◆ Best for

5 pages, custom design. The site most established trades and service businesses actually need.

Includes
  • 5 pages
  • Home, About, Services, Reviews, Contact
  • Custom copy written for your business
  • Quote request form
  • Featured review section plus Google review link
  • Basic local SEO foundation
  • Mobile-friendly design
  • Two rounds of revisions
  • First preview in 5 business days after deposit and completed intake
Does Not Include
  • Extra city/service-area pages
  • Logo design
  • Ongoing SEO campaign
  • Monthly edits / care plan work
  • Ad management or paid ads
  • Monthly Google Business Profile posting
P-04Build · One-time
Spec / 04

The Crew Site

$4,999Save $500
$4,499
Launch Special price · One-time
◆ Best for

A multi-crew shop, established contractor, or business going after bigger local jobs.

Includes
  • 8-12 pages
  • Custom copy written for your business
  • Service pages
  • Service-area pages
  • Photo gallery
  • Quote request form
  • Featured review section plus Google review link
  • Google Business Profile cleanup
  • Stronger local SEO foundation
  • Mobile-friendly design
  • Two rounds of revisions
  • First preview in 7-10 business days after deposit and completed intake
Does Not Include
  • Logo design
  • Ongoing SEO campaign
  • Monthly edits / care plan work
  • Ad management or paid ads
  • Monthly Google Business Profile posting
  • Unlimited future pages

◆ Basic vs Ongoing SEOBasic SEO setup means clean page titles, headings, service keywords, and index-ready pages. Ongoing SEO means monthly content, tracking, reporting, Google Business Profile work, and local search strategy.

/ CareMonthly

Care Plans. Keeping your site running smooth.

A website build gets the site created. A Care Plan keeps it hosted, monitored, backed up, and easy to update after launch.

  Care Plans are monthly. No long-term contracts. Cancel any month with a 30-day heads up.

C-01Care Plan · Monthly

Basic Crew

$89/month
  • Hosting
  • Security and SSL
  • Backups
  • Uptime monitoring
  • 1 small update per month
◆ Best for

Businesses that want the basics covered after launch. Keep services, seasonal offers, team info, hours, photos, and promotions current.

Most Popular
C-02Care Plan · Monthly

Working Crew

$179/month
  • Everything in Basic Crew
  • 3 small updates per month
  • Monthly health check
  • Form monitoring
◆ Best for

Businesses that want help keeping the site current. Keep services, seasonal offers, team info, hours, photos, and promotions current.

C-03Care Plan · Monthly

Growth Crew

$399/month
  • Everything in Working Crew
  • One new service or city page per month
  • Google Business Profile posts
  • Review request support
◆ Best for

Businesses that want ongoing local visibility help.

◆ Or pay-as-you-goNo Care Plan? You still have options.
Edits / Per request
E-01 · Standard EditPer request
$149one-time

Swap a photo. Update a phone number. Fix a typo. Add a new service line. Most small changes that don't need a designer back at the drawing board.

  • 5 to 7 business day turnaround
  • Goes to the bottom of the queue after Care Plan customers
  • Pay before we start. No back-and-forth invoicing.
E-02 · Rush Edit48-hour SLA
$249one-time

Same scope as a Standard Edit, but we drop everything and push it through inside two business days. For "the new guy starts Monday and his photo is on the front page" emergencies.

  • 48 business-hour turnaround
  • Jumps the queue, behind Care Plan emergencies only
  • Pay before we start. We confirm in writing same day.

◆ Honest mathTwo pay-as-you-go edits a year is roughly $298. The Working Crew Care Plan is $179/month and includes 3 edits a month plus priority queue. If you change anything more than twice a quarter, the Care Plan is the cheaper move. Most owners figure this out by edit number three.

Request an Edit
/ CalculatorLive Estimate

Get a number before you talk to us.

Pick the build that fits, add a Care Plan if you want one, and tack on anything from the Toolbox. Your total updates as you click. When it looks right, send it over.

◆ Live Estimate
Q-01 / Builder
01 / Pick a build
02 / Add a Care Plan (optional)
03 / Toolbox add-ons (optional)

Optional pieces you can add when you need them. Tap any to add it to your total.

/ Templates
/ Brand & Print
/ Extra Pages
◆ Your Estimate
One-time
$2,499
Monthly
$179/mo
  • The Workhorse Site$2,499
  • Working Crew$179/mo

◆ Estimate is non-binding. We carry your picks straight into the kit page so you can fine-tune before the intake.

◆ Pricing to-go

Want to chew on this before you decide?

We will email this pricing sheet to yourself, your business partner, or your spouse. One email, no follow-up nag.

/ LeaseSite Lease

Try the Workhorse Site before you buy it.

Not ready to pay the full build price up front? During launch, we offer a simple lease option for the Workhorse Site.

You pay a $299 deposit to start, then $199/month for 3 months. We build the site, host it during the lease period, and give you a real working website with your phone number, contact form, services, and business info.

At the end of month three, you choose.

Option AMonth 03

Keep it.

Your $299 deposit and $597 in lease payments get credited toward the Workhorse Site price, leaving $1,603 due.

Option BMonth 03

Hand it back.

We take the site offline and you owe nothing else.

◆ Lease terms
  • $299 deposit to start
  • $199/month for 3 months
  • Applies to the Workhorse Site only
  • Deposit and lease payments are credited if you keep the site
  • No long-term contract
  • No lead guarantee

Your domain, photos, business information, and any content you provided stay yours either way. The lease is not a lead guarantee. It is a lower-risk way to see whether a professional website is worth keeping.