Ask ten web designers what a website costs and you may get ten different answers.
Some will say, “It depends.”
Some will say, “Let's hop on a call.”
Some will give you a starting price that somehow becomes a much larger invoice later.
To be fair, websites do vary. A one-page site for a solo operator is not the same thing as a multi-location site with service pages, galleries, forms, copywriting, and ongoing updates.
But trades owners still deserve plain numbers and plain language.
Here are the common website price ranges in 2026 and what each one usually means.
Tier 1: DIY website builders
Typical cost: A few dollars per month to a few hundred dollars per year, depending on the platform and plan.
This is Wix, Squarespace, GoDaddy, and similar website builders.
Best for: A brand-new business with almost no budget and someone willing to do the writing, layout, photos, setup, and troubleshooting themselves.
The upside: It is cheap and fast to start.
The downside: Your time is the hidden cost. Most business owners do not get stuck because they cannot click buttons. They get stuck because they do not know what to say, what pages they need, what photos to use, or how to make the site work well on mobile.
DIY can work. It just usually takes more time than expected.
Tier 2: Simple done-for-you websites
Typical cost: Roughly $750 to $3,000 depending on page count, copywriting, forms, and setup.
This is the range many small trades businesses actually need.
Best for: A solo operator or small team that needs a clean, professional site with services, service areas, contact options, and enough trust signals to help customers feel confident.
The upside: You are not starting from a blank screen. Someone else helps structure the site, write the copy, and make it work on phones.
The downside: You need to understand what is included. Some low-cost offers are really just a template swap with very little help on copy, photos, or structure.
Tier 3: Freelancer or boutique agency
Typical cost: Roughly $3,000 to $10,000+, depending on scope.
Best for: A growing trades business with several services, multiple service areas, more custom design needs, and a budget for deeper strategy.
The upside: More customization. More strategy. More hands-on support.
The downside: Scope matters. If the agreement is vague, the project can grow quickly. Make sure the number of pages, revision rounds, copywriting, forms, integrations, hosting, and launch support are clear before work starts.
Tier 4: Full custom agency build
Typical cost: Often $10,000 to $50,000+.
Best for: Larger companies with multiple locations, complex booking, custom integrations, recruiting needs, paid ad funnels, CRM connections, or serious ongoing marketing.
The upside: A lot can be built.
The downside: Most small trades businesses do not need this level on day one. If you are a single-location plumber, electrician, roofer, landscaper, or HVAC company, be careful about buying more machine than you need.
What changes the price?
Website pricing usually changes based on:
- Number of pages
- Whether copy is written for you
- Number of service pages
- Number of city or service-area pages
- Project photos and galleries
- Quote forms
- Google Business Profile cleanup
- Logo or print design
- Payment/deposit setup
- Care plan or monthly edits
- Speed of delivery
- Custom design versus template structure
A cheap website with no useful service pages, no mobile call button, no quote form, and no clear service-area language may not be a good deal.
A more expensive website is not automatically better either.
The question is:
“Does it help customers understand the business and take the next step?”
What should be included?
For most trades businesses, a solid website should include:
- Mobile-friendly layout
- Tap-to-call phone number
- Contact or quote form
- Clear service list
- Service-area language
- Photos if available
- Reviews or testimonials if available
- Basic SEO setup
- Page titles and meta descriptions
- SSL/HTTPS
- Fast-loading pages
- Clear next step
Google Business Profile consistency also matters. Your website should match your Google profile: same business name, phone number, service areas, services, and website link.
What Trades Her Media charges
At Trades Her Media, our pricing is public.
Current launch pricing:
- Hand-Tool Site: $749
- Website Refresh: $749
- Workhorse Site: $1,999
- Crew Site: $4,499
The $299 deposit starts the build and is credited toward the package price. The remaining balance is due before launch.
We publish pricing because nobody should have to guess what a website costs before they know whether they can afford it.
The bottom line
For many trades businesses, the right website is not the cheapest option and not the biggest agency build.
It is the one that gives customers a clear answer to:
- What do you do?
- Where do you work?
- Can I trust you?
- How do I call or request a quote?
That is what you are paying for.